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DeCS
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Descriptor English:
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Advertising as Topic
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Descriptor Spanish:
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Publicidad como Asunto
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Descriptor Portuguese:
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Publicidade como Assunto
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Tree Number:
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J01.219.687.274
L01.143.050
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Definition English:
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The act or practice of calling public attention to a product, service, need, etc., especially by paid announcements in newspapers, magazines, on radio, or on television. (Random House Unabridged Dictionary, 2d ed) |
Indexing Annotation English:
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IM; medical advertising: do not coordinate with MEDICINE; coordinate with subject of advertising & medium if relevant (IM); do not confuse with Publication Type ADVERTISEMENTS for newspaper, magazine, billboard, etc. advertising
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History Note English:
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2008(1963)
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Allowable Qualifiers English:
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Record Number:
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332
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Unique Identifier:
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D000329
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Occurrence in VHL:
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Similar:
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DeCS CID-10 SciELO LILACS LIS
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